​

Riiano7 (Ri) is a UK-based music content creator, videographer, and digital media entrepreneur known for capturing the energy, emotion, and atmosphere of live music. From major international concerts and festivals to independent grassroots venues, Ri brings audiences closer to the artists and moments that define the live music experience.

​

Best known for his “Gigs Under One Minute” format, Riiano7 creates fast-paced, visually engaging content that transforms live performances into short-form experiences for digital audiences. His work has captured performances and appearances from major artists including Sabrina Carpenter, Summer Walker, Tate McRae, Odeal, Leon Thomas , Tom Jones and Tyla, alongside a growing portfolio of British and international talent.

​

Riiano7 also works directly with record labels, brands, festivals, and events to produce engaging music and event-focused content. His creative work has been featured across multiple digital and social channels, helping artists and organisations reach new audiences through authentic, high-impact visual storytelling.

A recent example of this was his coverage of Summer Walker’s London shows, where Riiano7 was approached by the artist’s record label to create dedicated content around her London performances.

 

Beyond documenting established artists, Riiano7 is passionate about artist discovery and community building. Through initiatives such as Discoverriano and platforms including Star Shine Future, he highlights independent, emerging, and rising artists from around the world, helping introduce new music to audiences through promotional opportunities and digital exposure.

​

His wider vision is to create a space where artists, fans, creators, and the live music industry can connect — giving emerging talent the visibility and opportunities needed to build their audiences while giving music fans a way to discover what is next.

​

🎵 TikTok — @riiano7
📸 Instagram — @byriiano7

.